Countdown to cyberspace: How can community bankers lift off in the digital economy?

The community banker is just that. Instead of relying on a mega bank's large and increasingly nationwide bureaucracy, community bankers pride themselves on nurturing an entrepreneurial enterprise that's suited specifically for the community where they're estab lished. Personal and nimble are the hallmarks of the community banker.

New face of digital customers

But the definition of personal service is changing. It's not just a face-to-face handshake. The person is still there but the face is increasingly a digital one. Customers still want to think they're special, a unique entity that the community banker cares about. But they also want the power and convenience of the …