BuzzLogic Appoints Dave Hills CEO

Wireless News
03-16-2011
BuzzLogic Appoints Dave Hills CEO
Type: News

BuzzLogic, an online media company that improves brand metrics through its scaleable media index and analytics platform, has appointed Dave Hills, formerly of LookSmart and 24/7 Real Media, as its Chief Executive Officer.

The company also announced several promotions to its executive team, along with the addition of Jay Budzik, Ph. D. to its Board of Directors.
The Company said Hills has more than 30 years experience in the industry, including 17 years in online media. His experience in online advertising, search marketing, audience and technology development, and subscription services provides Hills with a relevant, useful perspective and practical experience in all strategic and operational areas.

According to a release, before joining BuzzLogic, Hills was a General Partner with KPG Ventures, a venture capital firm specializing in seed-stage, consumer Internet technology companies. His influence has also been felt at LookSmart, Ltd (NASD - LOOK), where as President, CEO and Director he rebuilt the company's ad network, quadrupled audience to LookSmart sites and licensed the company's ad center to sites such as Ask.com. He also has served as President of Media Solutions for 24/7 Real Media and was COO and President of Sales for About, Inc., which owned About.com and the pay-per-click service, Sprinks. He currently sits on the board of BuzzLogic and Interclick, (NASD - ICLK).

Other appointments to the BuzzLogic executive team include Peter O'Sullivan as Chief Revenue Officer and Seph Zdarko as Chief Operating Officer. John Donahue remains Chief Technology Officer along with John Maley as Chief Financial Officer. Together, these seasoned executives bring to the company more than 50 years cumulative experience in online advertising, online publishing and digital media, as well as agency work. Their backgrounds include executive positions at Google, DoubleClick, Omnicom Media Group (OMG),Yahoo!, 24/7, Alta Vista and more.

BuzzLogic has also appointed Jay Budzik, Ph.D. to the board of directors. Dr. Budzik is Chief Technology Officer of PerfectMarket, which helps publishers create value from their online content. He brings more than a decade of experience in unstructured information processing, product development and intellectual property management experience to his role on the BuzzLogic board.

Throughout the last year, BuzzLogic noted that it has focused its core technology assets on the question of how brands can improve brand metrics in a world where media is social and conversations exist everywhere. The company's all-in-one technology platform combines indexing and analytics to determine which conversations are most critical to advertisers; it allows for scaleable media placements using standard ad units, and ensures the greatest ROI via optimization and reporting.

BuzzLogic can produce and place a customized, horizontal media plan across hundreds of publishers. This includes targeted placements around conversations, from points of inception all the way through to the most dense dialogues on the visible Web. The company's proprietary tech platform utilizes indexing and ranking, versus cookies or other user targeting techniques.

More information:

www.buzzlogic.com

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